Evaluating knowledge management effect on differentiation competitive strategy creation via organization value chain

Document Type : مقالات

Authors

• Ghasem Ansari Ranani ¹
• Mohamad Ghasemi Namaghi ²

¹ Associate professor Allameh Tabatabai University

² Assistant professor Shahid Chamran University

https://doi.org/10.22067/pmt.v1i2.2881

Abstract

The purpose of this research is evaluating knowledge management effect on differentiation competitive strategy creation via organization value chain .this article based on results of a survey conducted in software system firms .for designing conceptual framework we review the literature and history of research include of definitions, concepts, models and research finding of others. we use organization value chain model as a base to evaluate knowledge management effect on organizational processes .at first we perform exploratory studies such as text analysis and conducting interview and then evaluate effect of knowledge management indexes on different organization parts via survey method .we use questionnaire to measure KM processes ,innovation (individual, group and organizational) .employees special skills and customer satisfaction .we use structural equation model and LISREL software to examine relationship between variables .finally the variable relationships in conceptual model confirmed.

Keywords

• knowledge management (KM)؛ differentiation competitive strategy؛ organization value chain؛ innovation
• employees special skills؛ customer satisfaction

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