Document Type : مقالات
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Abstract
This research aimed to explain idea submitting behavior in organization suggestion system in Telecommunication Company of Khorasan-Razavi province. Social cognitive theory (SCT) was used to conceptualize a research model as the basis for our research. For this purpose, a theoretical model designed and developed to investigate and explain the relationships between contextual factors, personal perceptions of idea submitting, and idea submitting behavior. A questionnaire was used to collect data from 147 randomly selected contributors to suggestion system in Telecommunication Company of Khorasan-Razavi province. The collected data then tested using structural equation modeling (SEM) to verify the theoretical hypothesis. The results showed that trust have positive significant influence on idea submitting behavior. Furthermore, the study found that the norm of reciprocity does not significantly affect idea submitting sharing behavior. Also, positive impact of personal perceptions factor; idea submitting self-efficacy, perceived relative advantage and perceived compatibility on idea submitting behavior was confirmed.
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