نوع مقاله : مقاله پژوهشی

نویسنده

استادیار دانشگاه بجنورد

چکیده

چکیده
 علی‌رغم گذشت دهه­ها از ایجاد صنعت بیمه در کشور، این صنعت از عدم نفوذ اجتماعی رنج می­برد. هزینه سرانه بیمه در ایران کمتر از 100 دلار است و تقریباً 15 درصد میانگین جهانی است. این تحقیق بر آن است تا بررسی کند چگونه می­توان نفوذ اجتماعی صنعت بیمه را ارتقا داد. برای پاسخ به این سؤال با مرور مبانی نظری مدلی مفهومی پیشنهاد شد که بر اساس آن، اخلاق حرفه­ای و مهارت سیاسی می­توانند برای این صنعت نفوذ اجتماعی را به ارمغان بیاورند. برای آزمون مدل تحقیق فروشندگان بیمه خراسان شمالی به‌عنوان جامعه تحقیق تعریف شدند. از بین 1100 نفر جامعه آماری 276 نفر به‌عنوان نمونه انتخاب شدند و پرسشنامه­های تحقیق به شیوه خوشه­ای بین جامعه تحقیق توزیع شد. داده­ها با نرم‌افزار لیزرل (تحلیل مسیر، تحلیل عاملی تائیدی، برازش مدل) مورد آزمون واقع شدند. یافته­های تحقیق نشان می­دهد مهارت سیاسی و اخلاق حرفه­ای مجموعاً می­توانند 74 درصد از تغییرات در نفوذ اجتماعی را پیش‌بینی کنند. همچنین ثابت شد مهارت سیاسی، می­تواند نقش واسط را بین اخلاق حرفه­ای و نفوذ اجتماعی داشته باشد.  صنعت بیمه برای رشد نیاز به نفوذ اجتماعی دارد. تحقیق نشان می­دهد اخلاق حرفه­ای می­تواند نفوذ اجتماعی را ارتقا دهد. اگر مدیران صنعت بیمه بسترهای لازم را برای ظهور و بروز اخلاق حرفه­ای فراهم کنند و فروشندگان نیز از مهارت سیاسی به معنای ایجاد زبان مفاهمه برخوردار باشند، صنعت بیمه در جایگاه شایسته خویش قرار خواهد گرفت.

کلیدواژه‌ها

عنوان مقاله [English]

Exploring social influence and the effect of professional ethics and political skills on it

نویسنده [English]

  • hasan jafariani

Assistant Professor of Business Management. Faculty of Humanities, University of Bojnord

چکیده [English]

1- INTRODUCTION
Despite decades of insurance industry growth in iran, this industry suffers from a lack of social influence. the per capita cost of insurance in the country is less than $ 100. iran is one of the undeveloped countries in terms of insurance influence (ranked 42nd), because the insurance influence rate in iran is 1.4 percent, while it is 15 percent in developed countries. this study was conducted to examine how the social influence of the insurance industry can be enhanced.
2- THEORETICAL FRAMEWORK
In the proposed conceptual model, professional ethics and political skills are independent variables and social influence is the dependent variable. in this research, the concept of social influence means the ability to influence or persuade others. in other words, social influence is an intentional collective or individual attempt to change others' beliefs or behavior. in the insurance industry, professional ethics is achieved through following the rules and regulations, justice and fairness, transparency and honesty, keeping human dignity, and respecting social rights. political skill is the manifestation of a person's characteristics and competencies that is able to apply political behaviors. the essence of political skill is the ability to create a shared understanding and includes four dimensions: social astuteness, networking ability, interpersonal influence, and apparent sincerity.
3- METHODOLOGY
Insurance sellers in north khorasan were considered as the statistical population. out of 1100 people, 276 were selected as the statistical sample after performing a pre-test and placing the standard deviation of responses in cochran's formula. in this research, the data gathering tool was a standard 38-item questionnaire, the validity of which was confirmed by confirmatory factor analysis and its reliability confirmed by cronbach's alpha coefficients. due to the geographical dispersion of the target population, the sample members were selected by cluster sampling. the collected data was analyzed by conducting structural equation modeling in lisrel software.
4- RESULTS & DISCUSSION
Based on research findings, increasing the social influence of insurance in iranian society is affected by both political skills and professional ethics. these findings reflect the fact that the promotion of social influence in this industry is strongly influenced by the way actors within the industry act. the results of statistical analysis showed that professional ethics can independently increase the social influence of the insurance industry by up to 60%. research findings also showed that political skills and professional ethics together can anticipate up to 74% of the variance in social influence. political skills have also been shown to play a mediating role between professional ethics and social influence. according to the statistical findings, the professional ethics of the insurance industry is mainly affected by the respect to social rights of customers, and this finding implicitly indicates that the respect for social rights of insurance buyers has a greater and higher role than the respect for human rights. this means that what has the greatest effect on reducing the influence of insurance in society, is related to contract content, bid rates, healthy competition, etc., in which structures (external factors) play a more important role and shape society's perception of insurance.
 
5- CONCLUSIONS & SUGGESTIONS
This research indicated that the insurance industry needs social influence to grow. due to the positive consequences for the industry, social influence can correct negative perceptions of the concept of insurance and the insurance industry in public opinion. this industry will be in a good position and will be in its rightful place if the managers of the insurance industry provide the necessary conditions both for the emergence and rise of professional ethics in the context of contracts and service pricing, and the sellers also have the political skills to create a shared understanding with customers. a review of unethical behaviors shows that these behaviors in the insurance industry are because of the importance of economic outcomes. according to these results, it is suggested that those in charge of the insurance industry take a philosophy other than consequentialism to govern their professional ethics. also, since insurance sellers should have an ethical mindset for selling insurance, it was suggested that people without skills and knowledge should not enter these jobs because the subject of selling insurance has many behavioral, psychological, and social complexities. finally, because a large part of the lack of social influence is due to the perceptual resistance to the purchase of insurance, change in contracts, transparency, advertising, and attracting government support to develop social influence is the last suggestion of this study.

کلیدواژه‌ها [English]

  • social influence؛ professional ethics؛ political skill
  • Insurance
References
Aghazadeh, H.; Jandaghi, Gh., & Khalil, M. (2012). Review the effectiveness of life insurance sale. Journal of Insurance Research. 27(4),71-95 (in Persian).
Agryei, J.; Sun, Sh., & Abrokwah, E. (2019). Influence of trust on customer engagement: empirical evidence from the insurance industry in ghana. Sage Open Journal. 10(1), https://doi.org/10.1177/2158244019899104.
Ahearn, K. K.; Ferris, G. R.; Hochwarter, W. A.; Douglas, C., & Ammeter, A. P. (2004). Leader political skill and team performance. Journal of Management. 30 (3), 309-327.
Ahmadzadeh, A., & Soluki, S. (2019). Life insurance claim management process vulnerability using fmea: an insurance company in islamic republic of iran case study. Journal of Insurance Research, 34(2). 28-49. (in Persian)
Asadi, A., & Hedayati Bilan, M. (2019). The Impact of insurance services quality on the intention to buy universal life insurance considering the mediating role of previous buying experiences in an insurance company. Journal of Insurance Research. 34(2). 28-49.70-85 (in Persian).
Azerbaijani, M. et al., (2008). Social psychology with attitude to Islamic sources, Tehran: samt publication, qom, institute of science, third edition.
Blickle, G.; Wendel, S., & Ferris, G. R. (2010). Political skill as moderator of personality–job performance relationships in socio_analytic theory: test of the getting ahead motive in automobile sales. Journal of Vocational Behavior, 76(1): 326–335.
Corbin, Dan (2006). Establishing ethics for insurance professionals. Insurance Journal West Magazine: https://www.insurancejournal.com/magazines/mag-features/2006/09/25/73123.htm
Eastman, K. L.; Eastman, J. K., & Estman, A. D. (1996). The ethics of insurance professionals: comparison of personal versus professional ethics. Journal of Business Ethics 15(3), September: 951–962.
Faramarz Gharamaleki, A. (1993). Professional ethics. Tehran, Majnun Publication.
Ferris, G. R.; Blickle, G.; Schneider, P. B.; Kramer, J.; Zettler, I.; Solga, J.; Noethen, D., & Meurs, J. A. (2008). Political skill construct and criterion-related validation: a two-study investigation. Journal of Managerial Psychology. 23(7): 744–771.
Ferris, G. R.; Davidson, S. L., & Perrewe´, P. L. (2005). Political skill at work: impact on work effectiveness. mountain view, ca: davies-black publishing.
Franzoi, L. S. Social Psychology. (2005) (4th, Fourth Edition). BVT publishing
Grant, Susan B., & Preston, Tobias A. (2018) Using social power and influence to mobilize the supply chain into knowledge sharing: a case in insurance. Information and Management. (doi:10.1016/j.im.2018.10.004).
Hulland, J. (1999). Use of partial least squires in strategic management research: a review of four recent studies. Strategic Management Journal. 20(2):195-204.
Jones, E. E. (1990). Interpersonal perception. New York: Freeman.
Molana, N. (2010). Factors influencing the professional ethics of managers. Journal of Management. 19(138). 24-26. (in Persian).
Oc Burak, Bashshur, & Michael, R. (2013). Followership, leadership and social influence, The Leadership Quarterly.24(6): 919–934.
Pezhman, R., & Kazemi Mahyari, H. (2016). Proposing and analyzing a model for the influence of ethical sales behavior on customers loyalty with a case study in parsian insurance company. Marketing Management, 10(29), 21-39. (in Persian).
Vadie Nowghabi, A.; Aghazade, H., & Haghighi M. (2015) Identifying effective methods in sales promotion of liability insurance in Iran Insurance Company. Iranian Business Management. 7(2), 501-513(in Persian).
Valentine, S., & Fleischman, G. (2008). Professional ethical standards, corporate social responsibility, and the perceived role of ethics and social responsibility. Journal of Business Ethics, 82(3): 657-666.
CAPTCHA Image