Document Type : Original Article
Authors
1 PhD student of Entrepreneurship Management, Islamic Azad University, Central Tehran Branch, Tehran, Iran.
2 Assistant Professor, Department of Management, Islamic Azad University, Central Tehran Branch, Tehran, Iran. (Author)
3 Assistant Professor of Management Department of Islamic Azad University, Central Tehran Branch, Tehran, Iran
4 Associate Professor, Department of Management, Islamic Azad University, Central Tehran Branch, Tehran, Iran
Abstract
Background and objective: Entrepreneurial opportunity can be seen as a potentially feasible and profitable investment that offers a new innovative product or service to the market. Therefore, the proper evaluation of entrepreneurial opportunities can lead to an increase in the probability of business success. Therefore, the aim of this research is to provide a model for assessing entrepreneurial opportunities in Lorestan non-governmental organizations in order to provide a native model for better explaining the entrepreneurial opportunity assessment.
Methodology: The research is conducted in the form of qualitative methodology and using contextual theory. In this way, using in-depth interviews and targeted and theoretical sampling among 17 professors, entrepreneurs and entrepreneurship experts, data collection and analysis has been done in an open, central and selective coding method. By conducting each interview and categorizing and coding the data step by step after 17 interviews, it became clear that the topics are being repeated and conducting a new interview does not help the analysis process. At this stage, the researcher reached theoretical saturation.
Findings and results: The results were obtained based on three stages of coding with more than 166 meaningful propositions, 35 sub-categories, 12 main categories and one core category. 12 categories were obtained, and by further abstracting these categories in the selective coding stage, a core category named "Evaluation of entrepreneurial opportunity in non-governmental organizations of Lorestan due to the acceptance of new opportunities in the innovation system in the context of effective communication and the behavioral and ethical characteristics of human resources with The intervention of structural alignment and modification and revision of laws using the three strategies of competitor and market analysis, research and development and financing leads to the consequences of guaranteeing usefulness, increasing the cognitive abilities of entrepreneurs and the possibility of social inclusion cover. Considering that these results are new in the theoretical field, they can be used as an application for relevant planners and policy makers.
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