Document Type : Original Article
Authors
Department of Industrial Engineering and Management, Shahrood University of Technology
Abstract
Following the expansion of business boundaries and the increase of uncertainties, business management under disruption such as the outbreak of epidemics has been considered. In this study, the effective factors on business improvement under epidemic conditions have been investigated using the combined method of scenario planning and interaction effects analysis. The provision of beauty services in the field of healthcare has also been selected as a case study. This study is practical in terms of purpose, and the number of 15 experts who were selected purposefully is included in the sample of the current research. In the first stage, by conducting semi-structured interviews, the components of the research were analyzed and coded using MaxQDA software, and then they were classified from the four perspectives of innovation, flexibility, the resilience of the supply chain, and the integration of demand chain management. In the next step, by compiling the mutual effects analysis questionnaire and performing the analysis with Scenario Wizard software, the research scenarios were compiled and identified in the form of five strong scenarios and 783 weak scenarios. After examining the scenarios, the extracted scenarios are grouped based on the affinity and similarity of the identified scenarios. The key findings show that favorable conditions are more effective in the scenarios that by strengthening the favorable conditions in the healthcare systems, in case of epidemics, we can expect the business improvement process.
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