نوع مقاله : مقالات
نویسندگان
چکیده
پژوهش حاضر با هدف بررسی همبستگی کانونی موجود بین عوامل مؤثر، یعنی متغیر های X شامل عوامل محیطی، عوامل درون سازمانی و عوامل ایجاد ارزش ادراکی بر مؤلفه های رقابت پذیری، یعنی متغیر های Y شامل عملکرد بنگاه در قبال بازار، در قبال مشتریان و عملکرد درونی بنگاه در شهر تهران جهت تعیین هم تغییری بین دو مجموعه متغیر انجام گرفته است تا اولاً به طور همزمان الگوهای مناسب روابط بین مجموعه متغیرهای کانونی عوامل مؤثر بر مؤلفه های رقابت پذیری تعیین شود؛ ثانیاً امکان استفاده از ضریب همبستگی کانونی برای ارائه روش پیش بینی تغییر وضعیت رقابت پذیری فراهم گردد. به این منظور با استفاده از روش پیمایشی و ابزار پرسشنامه در سطح شرکت های بیمه شهر تهران به شیوة نمونه‌گیری تصادفی ساده روی 138 نفر از خبرگان بیمه، اطلاعات لازم گردآوری شد و پس از انجام اندازه گیری های مربوطه، نتایج با نرم افزارهای Lisrel8.5 ، Statistica 8 و SAS 9.1 مورد تجزیه و تحلیل آماری قرار گرفت. نتایج حاصل از تجزیه همبستگی کانونی(CCA) نشان داد که ترکیب خطی مناسبی بین مجموعه متغیرهای کانونی عوامل مؤثر بر رقابت پذیری و مؤلفه های رقابت پذیری وجود دارد و زمانی که به ترتیب عوامل ایجاد ارزش ادراکی، عوامل درون سازمانی و عوامل محیطی افزایش می یابند، میزان عملکرد بنگاه در نزد مشتریان، عملکرد بنگاه در بازار و عملکرد درونی بنگاه افزایش می یابد. همچنین عوامل ایجاد ارزش ادراکی و عملکرد بنگاه در نزد مشتریان در مقایسه با سایر متغیرهای کانونی، بیشترین نقش را در ایجاد اولین ضریب همبستگی کانونی داشته اند.
کلیدواژه‌ها
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- Divandari A.; Aghazadeh, H.; & Nikoukar, G. H. (2009). Market orientation and business performance in iran. Journal of Management, I, 39-54 (in persian).
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university of Novi-Sad , trg dositeja obradovica 7.
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- Hosseini S. M., & Panahi, M. (2008). Creating competitive advantage in the industry with the approach of key success factors (case study of iranian tile industry). Journal of Business Research, 45, 147-178(in persian).
- Khodadad, H. S. H., & Mehri, A. (2006). Designing competitive advantage model designed for the automotive industry in Iran. Journal of Agricultural Science, 9(2),189-212 (in persian).
- Kogut, B., & Zender, U. (1992). Knowledge of the firm, combinative capabilities and the replication of technology. organization science.
- Larson, M.; Capobianco, M., & Hanson, H. (2000). Relationship between beach profiles and waves at Duck, North Carolina, determined by canonical correlation analysis. Mar. Geol, 163, 275–288.
- Laszlo S., & Ulbert, J. (2009). The examination of the competitiveness in the hungarian sme sector: a firm level analysis. Faculty of business and economics, university of pecs.
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- Mehri, A. (2005). Designing competitive advantage model designed for the automotive industry in iran. Ph.D thesis tarbiat modarres university (in persian).
- Na’ami, A., & Moeini H. (2008). Opportunities and challenges of privatization in insurance industry of the country. Iranian Insurance Message, 67-73 (in persian).
- Oleary-Kelly, S. W., & Vokurka, R. J. (1998). The empirical assessment of construct validity. Journal of Operations Management, 16, 387-405.
- Ouarda, T. B. M. J.; Girard, C.; Cavadias, G. S., & Bernard, B. (2000). Regional flood frequency estimation with canonical correlation analysis. J. Hydrol. 254 ,157-173.
- Porter, M. E., & Schwab, K. (2008). Competitiveness. The free press: New York.
- Porter, M. E. (1990). The competitive advantage of nations. The free press: New York.
- Rahimi Koloor, H. (2012). The study of factors affecting the competitiveness of the insurance industry: using a structural equation model (SEM), Ph.D. Thesis in business management, tehran, payamnoor university (in persian).
- Rezaei-Dolatabadi, H. (2006). Designing influencing model of market orientation on business performance based on marketing capabilities. Ph.D. thesis, faculty of management, tarbiat-modarres university (in persian).
- Sa"Nchez, J.; Callarisa, L. L. J.; Rodri"Guez, R. M., & Moliner, M. A. (2006). Perceived value of the purchase of a tourism product. Tourism Management, 27(4), 394-409.
- Shomakher, R. A., & Lomax, C. H. (2011). A beginners guide to structural equation modeling. translated by vahid ghasemi, tehran: jameeshenasan, (in persian).
- Shurchuluu, P. (2002). National productivity and competitive strategies for the new millennium. Integrated Manufacturing Systems, 13(6), 408-414.
- Sweeney, J. C., & Souter, G. (2001). Consumer perceived Value: the development of multiple item scale. Journal Of Retailing, 77(2), 203-220.
- Teece, D.; Pisano, G., & Shuen, A. (1997). A dynamic capabilities and strategic. Management Journal, 18(7), 509-533.
- Wagner, M. & Schaltegger, S. (2003). How does sustainability performance relate to and business competitiveness?. Greener Management (GMI) 44, 5-16.
- Waheeduzzaman, A. N. M., & Ryans, J. K. Jr. (1996). Dimensions of international competitiveness of nations: an american managers' perspective. Journal of Global Business, 7(13), 19-31.
- Aghazadeh, H., & Mehrnoush, M. (2010). Scale of competitiveness in iranian commercial banks with emphasis on the international performance. Journal of Economic Research, The first issue (in persian).
- Ambastha, A., & Momaya, K. (2004). Competitiveness of firms: review of theory, frameworks and models. Singapore Management Reiew, 26(1), 45-61.
- Azar, A., & Momeni, M. (2007). The application of statistics in management. 2, Tehran: SAMT (in persian).
- Barney, J. B. (2001). Caining and sustaining competitive advantage. 3rd edition. upper saddle Rriver, NJ: pearson education.
- Bartlett A., & Ghoshal, S. (1989). Managing across borders. Harvard business school press, Boston, MA.
- Boothe, E., & Philip, G. (1998). Technology, competencies and competitiveness: the case for resenfigurable and flexible strategies, Journal of Business Research, 41, 29-40.
- Buckley, P. J.; Pass, C. L.; & Prescott, K. (1991). Foreign market servicing strategies and competitiveness, Journal of General Management, 17(2), 34-46.
- Danaeifard, H.; Alvani, M., & Azar, A. (2009). Methodology of quantitative research in management: aprehensive approach. 2, tehran: saffar, 446-256 (in persian).
- Dc. (2001). Destination competitiveness: development of a model with application to Australia and the republic of korea. An Australian Govt report, October.
- Diane, S. (2011). Effects of privatization on insurance industry competitiveness in Iran, Quotes From Iranian Insurance Site (in persian).
- Divandari A.; Aghazadeh, H.; & Nikoukar, G. H. (2009). Market orientation and business performance in iran. Journal of Management, I, 39-54 (in persian).
- Feurer, R., & Chaharbaghi, K. (1995). Strategy development: past, present and future. Management Decision, 33(6).
- Gardner, S.; Gowerb, C., & Rouxa, N. J. (2006). A synthesis of canonical variate analysis, generalized canonical correlation and procrustes analysis. Comput. Stat. Data. An, 50, 107–134.
- Goran, A.; Vladimir, D.; Bojan, L.; Danica, Z., & Lztok, P. (2011). Evaluating the impact of environmental factors on the international competitiveness of small and medium-sized enterprises in the western balkans. Faculty of technical sciences,
university of Novi-Sad , trg dositeja obradovica 7.
- Haghshenas-Kashanani, F. (2012). Ranking of factors affecting carpet industry competitiveness by using fuzzy Tapsys. New Marketing Research Journal, 1(1), 127-154 (in persian).
- Hair, J. F.; Anderson, R. E.; Tatham, R. L., & Black, W. C. (1998). Multivariate Data Analysis. 5th ed. Prentice-Hall. upper saddle river. new jersey.
- Hooman, H. A. (2006). Multivariate data analysis in scientific research. Tehran: peyk farhang, (in persian).
- Hosseini S. M., & Panahi, M. (2008). Creating competitive advantage in the industry with the approach of key success factors (case study of iranian tile industry). Journal of Business Research, 45, 147-178(in persian).
- Khodadad, H. S. H., & Mehri, A. (2006). Designing competitive advantage model designed for the automotive industry in Iran. Journal of Agricultural Science, 9(2),189-212 (in persian).
- Kogut, B., & Zender, U. (1992). Knowledge of the firm, combinative capabilities and the replication of technology. organization science.
- Larson, M.; Capobianco, M., & Hanson, H. (2000). Relationship between beach profiles and waves at Duck, North Carolina, determined by canonical correlation analysis. Mar. Geol, 163, 275–288.
- Laszlo S., & Ulbert, J. (2009). The examination of the competitiveness in the hungarian sme sector: a firm level analysis. Faculty of business and economics, university of pecs.
- Liu, S. S.; Luo, X., & Shi, Y. (2003). Market- oriented organizations in an emerging economy: a study of missing links. Journal of Business Research, 56, 481-491.
- Liu, J.; Drane, W.; Liu, X., & Wu, T. (2009). Examination of the relationships between environmental exposures to volatile organic compounds and biochemical liver tests: application of canonical correlation analysis. Env. Res, 109, 193–199.
Ma, H. (1999). Anatomy of competitive advantage: a select framework. Management Decision, 37(9), 709-718.
- Man, T. W. Y.; Lau, T., & Chan, K. F. (2002). The competitiveness of small and medium enterprises: a conceptualization with focus on entrepreneurial competencies. Journal of Business Venturing, 17, 123-142.
- Mehregan, M. R.; Safari, H., & Asgharizadeh, E. (2009). Design competitiveness model in business level using structured equation modeling baizin networks. Journal of Management Sciences, iran, third year, 9, 73 -104 (in persian).
- Mehri, A. (2005). Designing competitive advantage model designed for the automotive industry in iran. Ph.D thesis tarbiat modarres university (in persian).
- Na’ami, A., & Moeini H. (2008). Opportunities and challenges of privatization in insurance industry of the country. Iranian Insurance Message, 67-73 (in persian).
- Oleary-Kelly, S. W., & Vokurka, R. J. (1998). The empirical assessment of construct validity. Journal of Operations Management, 16, 387-405.
- Ouarda, T. B. M. J.; Girard, C.; Cavadias, G. S., & Bernard, B. (2000). Regional flood frequency estimation with canonical correlation analysis. J. Hydrol. 254 ,157-173.
- Porter, M. E., & Schwab, K. (2008). Competitiveness. The free press: New York.
- Porter, M. E. (1990). The competitive advantage of nations. The free press: New York.
- Rahimi Koloor, H. (2012). The study of factors affecting the competitiveness of the insurance industry: using a structural equation model (SEM), Ph.D. Thesis in business management, tehran, payamnoor university (in persian).
- Rezaei-Dolatabadi, H. (2006). Designing influencing model of market orientation on business performance based on marketing capabilities. Ph.D. thesis, faculty of management, tarbiat-modarres university (in persian).
- Sa"Nchez, J.; Callarisa, L. L. J.; Rodri"Guez, R. M., & Moliner, M. A. (2006). Perceived value of the purchase of a tourism product. Tourism Management, 27(4), 394-409.
- Shomakher, R. A., & Lomax, C. H. (2011). A beginners guide to structural equation modeling. translated by vahid ghasemi, tehran: jameeshenasan, (in persian).
- Shurchuluu, P. (2002). National productivity and competitive strategies for the new millennium. Integrated Manufacturing Systems, 13(6), 408-414.
- Sweeney, J. C., & Souter, G. (2001). Consumer perceived Value: the development of multiple item scale. Journal Of Retailing, 77(2), 203-220.
- Teece, D.; Pisano, G., & Shuen, A. (1997). A dynamic capabilities and strategic. Management Journal, 18(7), 509-533.
- Wagner, M. & Schaltegger, S. (2003). How does sustainability performance relate to and business competitiveness?. Greener Management (GMI) 44, 5-16.
- Waheeduzzaman, A. N. M., & Ryans, J. K. Jr. (1996). Dimensions of international competitiveness of nations: an american managers' perspective. Journal of Global Business, 7(13), 19-31.
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