نوع مقاله : مقالات
نویسندگان
چکیده
Abstract
The aim of this paper is to investigate the relationship between characteristics of mission statement and organizational performance in Food industries. Data for this study have been collected from 300 firms. The research method is correlation and descriptive. Correlation and Regression analyses and SPSS software have been used to test the relationship between the characteristics of mission statement and organizational performance. In order to investigate the given relationship, we used the characteristics of mission statement which included: the completeness, practicality, reality, distinctness and flexibility of the mission statement. Data have been analyzed by SPSS. It is concluded that there is a direct and positive relationship between the mission statement and organizational performance. Also, the regression test reveals that, from the viewpoint of the managers and experts, the flexibility of the mission statement has the most impact on organizational performance while the perfectness of the mission statement has the least effect.
Keywords: Mission statement, Organizational performance, Food industries.
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