نوع مقاله : مقالات
نویسندگان
چکیده
در محیط تجاری امروز، شرکت ها با هدف افزایش بهره وری، فعالیت های مورد نیاز، اما غیر اصلی خود را به تأمین کنندگان این فعالیت ها واگذار می کنند. در بیشتر تحقیقات برون سپاری، هزینه و سود مالی حاصل، مورد بررسی قرار گرفته، در حالیکه، در این تحقیق نگرشی رفتاری بکار برده شده است. این تحقیق تأثیر اعتماد درک شده را بر وفاداری، از طریق نقش واسط تعهد رابطه ای بر فعالیت های برون سپاری بررسی کرده است. برای جمع آوری داده ها، پرسشنامه ای بین تعدادی از مسئولین تدارکات و مدیران هتل های شهر مشهد، که با استفاده از روش نمونه گیری طبقه ای انتخاب شده بودند، توزیع شد. برای آزمون فرضیات از مدل معادلات ساختاری استفاده شد. نتایج نشان دادند که درک از اعتماد، بر وفاداری تأثیر می گذارد و نقش واسط تعهد رابطه ای بر وفاداری در فعالیت های برون سپاری نیز تأیید شد.
کلیدواژه‌ها
- Adamson, I.; Chan, K., & Handford, D. (2003). Relationship marketing: customer commitment and trust as a strategy for the smaller Hong Kong corporate banking sector. The International Journal of Bank Marketing, 21, 347-358.
- Babar, M. A.; Verner, J. M., & Nguyen, P. T. (2007). Establishing and maintaining trust in software outsourcing relationships: an empirical investigation. The Journal of Systems and Software, 80, 1438-1449.
- Brownell, J., & Reynolds, D. (2002). Strengthening the food and beverage purchaser-supplier partnership: behaviors that make a difference. Cornell Hotel and Restaurant Administration Quarterly, 43, 49-61.
- Burnham, T. A.; Frels, J. K., & Mahajan, V. (2003). Consumer switch costs: a topology, antecedents, and consequences. Journal of the Academy of Marketing Science, 31, 109-26.
- Butler, J. K., (1999). Trust expectations, information sharing, climate of trust, and negotiation effectiveness and efficiency. Group & Organization Management, 24, 217-238.
- Daboub, A. J., & Calton, J. M. (2002). Stakeholder learning dialogues: how to preserve ethical responsibility in networks. Journal of Business Ethics, 41, 85-98.
- Fornell, C., & Bookestein, F. (1982). Two structural equations models: lisrel and PLs applied to consumer exit-voice theory. Journal of Marketing Research, 19, 440-452.
- Gilley, M.; McGee, J. E., & Rasheed, A. A. (2004). Perceived environmental dynamism and managerial risk aversion as antecedents of manufacturing outsourcing: the moderating effects of firm maturity. Journal of Small Business
Management, 42, 117-134.
- Greenberg, P. S.; Greenberg, R. H., & Antonucci, Y. L. (2008). The role of trust in the governance of business process outsourcing relationships: a transaction cost economics approach. Business Process Management Journal, 14, 593-608.
- Homan, H. (2009). Structural equation modeling with application of lisrel software. SAMT publications, (in Persian).
- Ik-Whan, G., & Taewon, S. (2005). Trust, commitment, and relationships in supply chain management: a path analysis. Supply Chain Management, 10, 26-33.
- Izquierdo, C., & Cillian, J. (2004). The interaction of dependence and trust in long-term industrial relationships. European Journal of Marketing, 38, 974.
- Katsikea, E. S., & Skarmeas, D. A. (2003). Organizational and managerial drivers of effective export sales organisations: an empirical investigation. European Journal of Marketing, 37, 1723-1745.
- Leeman, D. E. (2008). Trust and outsourcing: do perceptions of trust influence the retention of outsourcing providers in the hospitality industry? Published doctoral dissertation, TUI University.
- Babar, M. A.; Verner, J. M., & Nguyen, P. T. (2007). Establishing and maintaining trust in software outsourcing relationships: an empirical investigation. The Journal of Systems and Software, 80, 1438-1449.
- Brownell, J., & Reynolds, D. (2002). Strengthening the food and beverage purchaser-supplier partnership: behaviors that make a difference. Cornell Hotel and Restaurant Administration Quarterly, 43, 49-61.
- Burnham, T. A.; Frels, J. K., & Mahajan, V. (2003). Consumer switch costs: a topology, antecedents, and consequences. Journal of the Academy of Marketing Science, 31, 109-26.
- Butler, J. K., (1999). Trust expectations, information sharing, climate of trust, and negotiation effectiveness and efficiency. Group & Organization Management, 24, 217-238.
- Daboub, A. J., & Calton, J. M. (2002). Stakeholder learning dialogues: how to preserve ethical responsibility in networks. Journal of Business Ethics, 41, 85-98.
- Fornell, C., & Bookestein, F. (1982). Two structural equations models: lisrel and PLs applied to consumer exit-voice theory. Journal of Marketing Research, 19, 440-452.
- Gilley, M.; McGee, J. E., & Rasheed, A. A. (2004). Perceived environmental dynamism and managerial risk aversion as antecedents of manufacturing outsourcing: the moderating effects of firm maturity. Journal of Small Business
Management, 42, 117-134.
- Greenberg, P. S.; Greenberg, R. H., & Antonucci, Y. L. (2008). The role of trust in the governance of business process outsourcing relationships: a transaction cost economics approach. Business Process Management Journal, 14, 593-608.
- Homan, H. (2009). Structural equation modeling with application of lisrel software. SAMT publications, (in Persian).
- Ik-Whan, G., & Taewon, S. (2005). Trust, commitment, and relationships in supply chain management: a path analysis. Supply Chain Management, 10, 26-33.
- Izquierdo, C., & Cillian, J. (2004). The interaction of dependence and trust in long-term industrial relationships. European Journal of Marketing, 38, 974.
- Katsikea, E. S., & Skarmeas, D. A. (2003). Organizational and managerial drivers of effective export sales organisations: an empirical investigation. European Journal of Marketing, 37, 1723-1745.
- Leeman, D. E. (2008). Trust and outsourcing: do perceptions of trust influence the retention of outsourcing providers in the hospitality industry? Published doctoral dissertation, TUI University.
- Loh, L., & Venkatraman, N. (1992). Determinants of information technology outsourcing: a cross-sectional analysis. Journal of Management Information Systems, 19, 7-28.
- Maltz, A., & Ellram, L. (1999). Outsourcing supply management. Journal of Supply Chain Management, 35, 4-17.
- Matzler, K., & Renzl, B. (2006). The Relationship between interpersonal trust, employee satisfaction, and employee loyalty. Total Quality Management and Business Excellence, 17, 1261–1271.
- Mayer, R. C.; Davis, J. H., & Schoorman, F. D. (1995). An integrative model of organizational trust. Academy of Management Review, 20, 709-734.
- Meria, J.; Kartalis, N.; Tesamenyi, M., & Cullen, J. (2010). Management controls and inter-firm relationships: a review. Journal of Accounting & Organizational Change, 6, 149 –169.
- Morgan, R. M., & Hunt, S. D. (1994). The commitment trust theory of relationship marketing. Journal of Marketing, 58, 20-38.
- Naebi, H., & Mehrabi, O. (2008). Challenges of outsourcing managing. Information Technology Era. 26. (in Persian)
- Simons, T., & Peterson, R. (2000). Task conflict and relationship conflict in top-management teams: the pivotal role of intragroup trust. Journal of Applied Psychology, 85, 102-111.
Sirdeshmukh, D.; Singh, J., & Sabol, B. (2002). Consumer trust, value, and loyalty in relational exchanges. Journal of Marketing, 66, 15-37.
- Taghizadeh, H., & Tari, G. H. (2011). Graphic pattern of research in the humanities. Hafiz Publications, (3rd Ed.) (in Persian).
- Tian, Y.; Lai, F., & Daniel, F. (2007). An examination of the nature of trust in logistics outsourcing relationship empirical evidence from China. Industrial Management & Data Systems, 108, 346-367.
- Williamson, E. (1975). Markets and hierarchies: analysis and antitrust implications. New York: Free Press.
- Wintoro, D. (2005). Trustworthiness of investment manager. Managerial Finance, 31, 57-66.
- Wong, A., & Sohal, A. (2002). An examination of the relationship between trust, commitment, and relationship quality. International Journal of Retail & Distribution Management, 30, 34.
- Wu, L., & Park, D. (2009). Dynamic outsourcing through process modularization. Business Process Management Journal, 15, 225-244.
- Zabkar, V., & Brencic, M. M. (2004). Values, trust, and commitment in business-to-business relationships: a comparison of two former Yugoslav markets. International Marketing Review, 21, 202-215.
- Zhang, Y. (2009). A study of corporate reputation’s influence on customer loyalty based on PLS-SEM model. International Business Research, 2, 28-35.
- Maltz, A., & Ellram, L. (1999). Outsourcing supply management. Journal of Supply Chain Management, 35, 4-17.
- Matzler, K., & Renzl, B. (2006). The Relationship between interpersonal trust, employee satisfaction, and employee loyalty. Total Quality Management and Business Excellence, 17, 1261–1271.
- Mayer, R. C.; Davis, J. H., & Schoorman, F. D. (1995). An integrative model of organizational trust. Academy of Management Review, 20, 709-734.
- Meria, J.; Kartalis, N.; Tesamenyi, M., & Cullen, J. (2010). Management controls and inter-firm relationships: a review. Journal of Accounting & Organizational Change, 6, 149 –169.
- Morgan, R. M., & Hunt, S. D. (1994). The commitment trust theory of relationship marketing. Journal of Marketing, 58, 20-38.
- Naebi, H., & Mehrabi, O. (2008). Challenges of outsourcing managing. Information Technology Era. 26. (in Persian)
- Simons, T., & Peterson, R. (2000). Task conflict and relationship conflict in top-management teams: the pivotal role of intragroup trust. Journal of Applied Psychology, 85, 102-111.
Sirdeshmukh, D.; Singh, J., & Sabol, B. (2002). Consumer trust, value, and loyalty in relational exchanges. Journal of Marketing, 66, 15-37.
- Taghizadeh, H., & Tari, G. H. (2011). Graphic pattern of research in the humanities. Hafiz Publications, (3rd Ed.) (in Persian).
- Tian, Y.; Lai, F., & Daniel, F. (2007). An examination of the nature of trust in logistics outsourcing relationship empirical evidence from China. Industrial Management & Data Systems, 108, 346-367.
- Williamson, E. (1975). Markets and hierarchies: analysis and antitrust implications. New York: Free Press.
- Wintoro, D. (2005). Trustworthiness of investment manager. Managerial Finance, 31, 57-66.
- Wong, A., & Sohal, A. (2002). An examination of the relationship between trust, commitment, and relationship quality. International Journal of Retail & Distribution Management, 30, 34.
- Wu, L., & Park, D. (2009). Dynamic outsourcing through process modularization. Business Process Management Journal, 15, 225-244.
- Zabkar, V., & Brencic, M. M. (2004). Values, trust, and commitment in business-to-business relationships: a comparison of two former Yugoslav markets. International Marketing Review, 21, 202-215.
- Zhang, Y. (2009). A study of corporate reputation’s influence on customer loyalty based on PLS-SEM model. International Business Research, 2, 28-35.
- Zineldin, M., & Jonsson, P. (2000). An examination of the main factors affecting trust and commitment in supplier-dealer relationships: an empirical study of the Swedish wood industry. The TQM Magazine, 12, 245-267.
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