نوع مقاله : مقاله پژوهشی
نویسندگان
1 کارشناسی ارشد مدیریت صنعتی، دانشکده مهندسی صنایع و مدیریت، دانشگاه صنعتی شاهرود
2 دانشیار، دانشکده مهندسی صنایع و مدیریت، دانشگاه صنعتی شاهرود
چکیده
در پی گسترده شدن مرزهای کسب‌وکار و افزایش نامعینی‌ها، مدیریت کسب‌وکار تحت اختلال همچون شیوع همه‌گیری‌ها موردتوجه قرار گرفته است. در پژوهش حاضر عوامل مؤثر بر بهبود کسب‌وکار تحت شرایط همه‌گیری با بهره‌گیری از روش ترکیبی سناریو نگاری و تحلیل اثرات متقابل موردبررسی قرار گرفته است. ارائه خدمات زیبایی در حوزه سلامت و درمان نیز به‌عنوان موردمطالعه انتخاب شده است. پژوهش حاضر از لحاظ هدف کاربردی است و تعداد 15 خبره که به‌صورت هدفمند انتخاب‌شده‌اند نمونه پژوهش حاضر را شامل شدهاند. در مرحله اول با انجام مصاحبه‌های نیمه ساختاریافته، مؤلفه‌های پژوهش با استفاده از نرم‌افزار مکس کیودا تحلیل و کدگذاری شده و سپس از چهار منظر نوآوری، انعطاف‌پذیری، تاب‌آوری زنجیره تأمین و یکپارچه‌سازی مدیریت زنجیره تقاضا طبقه‌بندی‌شده‌اند. در مرحله بعدی با تدوین پرسشنامه تحلیل اثرات متقابل و انجام تحلیل توسط نرم‌افزار سناریو ویزارد، سناریوهای پژوهش تدوین و در قالب پنج سناریو قوی و 783 سناریو ضعیف شناسایی شده است. در این پژوهش پس از بررسی سناریوها، بر اساس قرابت و مشابهت سناریوها، سناریوهای استخراجی گروه‌بندی‌شده‌اند. یافته‌های پژوهش حاکی از تأثیرگذاری بیشتر حالت‌های مطلوب در سناریوها است که با تقویت حالت‌های مطلوب در سیستم‌های سلامت و درمان شهر شاهرود در صورت بروز همه‌گیری‌ها می‌توان روند بهبود کسب‌وکار را انتظار داشت.
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